Fashion Design
Hi there,
I’m a passionate and talented creative leader who has spent the past 15 years celebrating women, leading profitable businesses and cultivating talent. I specialize in strategy development, assortment architecture, prioritizing trends and identifying process optimization opportunities. I’m a curious leader who encourages my team to question the traditional design process, pilot new ways of working, and redefine best practices that reduce duplicative work and better leverage talent. My supportive and empowering design philosophy fosters innovative, creative teams that build fresh, cohesive and profitable collections.
I draw inspiration from my frequent travel schedule, deep love of shopping, an informed exploration of the market and an honest connection with the customer. My aesthetic can be translated for any customer and ultimately demonstrates my flair for unique and covetable clothes that women feel amazing in.
Sincerely,
Avery Carter
SPECIALTIES
Creative Direction
Drive fashion point of view across all apparel and accessories categories. Guide concept, color, print direction and line development through an in-depth understanding of the customer, sales metrics, market research and trend forecasting. Influence merchandising, vendor allocation and visual presentation through effective partnership and persuasive presentation throughout the entire pipeline
Talent Development
Lead talent development, recruitment and hiring of open positions on design team. Grow and develop talent through career pathing, goal setting and leadership exposure. Manage and advise on design team budget allocation for travel, sample spend and equity.
Talent Development
Lead talent development, recruitment and hiring of open positions on design team. Grow and develop talent through career pathing, goal setting and leadership exposure. Manage and advise on design team budget allocation for travel, sample spend and equity.
Process Innovator
Define evolving design roles and responsibilities, conceptualize new work streams and identify and take action on process inefficiencies. Focus on developing and executing strategic initiatives in support of aggressive growth goals.
Portfolio
PERSONAL STYLING
I only work with highly select clientele for personal styling, editorial styling, and closet curation as it’s not part of my main business. However, if you’d like to contact me about my rates, please do so. I work with clients on entire wardrobe revamps, photoshoot and editorial styling, and special occasion dressing.